SellProof Docs
Winning ads
🏆 Winning ads finds the ads that have run longest and reached the most people, country by country. Long-running ads are proven: a brand keeps paying for them because they sell. Use them for product ideas and for your own ad copy.
Step 1: Where to look
| Option | Use it for |
|---|---|
| My product's niche | The best ads for a product you saved in Check a product, e.g. pet hair removers. Its search words and “must contain” words decide which ads are scanned. Best for writing your own ads. |
| Any niche | The best ads from every niche, found by scanning common shop phrases like “free shipping”. Best for finding new product ideas. |
Step 2: What to scan
- My product's niche: pick the product. The scan uses its search words in each country.
- Any niche: a table of shop phrases per country. Edit them and press Save phrases to keep them as your default.
- Hide big retailers (Lidl, Zalando, IKEA…): on by default. Big brands win with huge budgets, not better ads, so their ads aren't worth copying. The list of big retailers is in Settings.
Under the options, SellProof estimates how many searches the scan needs, so you know how long it takes.
Step 3: Find winning ads
Press 🏆 Find winning ads. The results come in one tab per country, best first. By default, only ads that have run at least 14 days are shown, up to 25 per country; change both under Advanced: what counts as a winner.
Why it's a winner
Each ad shows how long it has run, how many copies of it the brand runs and how many people saw it. Long-running, many copies, many people = it works. Many copies of the same ad means the brand is scaling it, putting more money behind something that sells.
Working with the list
- Filter results: type a word to show only ads whose brand, shop or text contains it. It doesn't change the scan.
- open ↗ shows the full ad in Meta's Ad Library.
- Tick ads and press ⭐ Add to swipe file to save them, with link, brand and why they're winners, into your swipe file (a Markdown file, ready for Obsidian or Notion). Ads already in it are skipped.
- Tick ads and press 👀 Watch to follow their brands in Watch competitors.
The scan is saved as a report in 📁 Reports, and the last scan stays on screen with its date, so you don't have to run it again.
How to use winning ads well
- Study, don't copy. Look at the hook in the first line, the offer and the format. Write your own version; copying ads word for word can get yours rejected.
- Compare countries. An ad that wins in Germany and France is a stronger signal than one that wins in a single country.
- Found a product idea? Check it properly in Check a product before you buy stock.
Something unclear or missing? Write to support@setuplabco.com or use the contact form: we answer every message and improve these pages from your questions.